Unconditional

was launched in 2003 by designer and founder of Concrete PR, Philip Stephens. Initially just a 10 piece capsule collection of unisex pieces, the brand has now developed into two complete mens and womenswear collections, both showing during London fashion week.

Unconditional's laid back London style fuses the best natural fabrics with muted colour palettes in simple but unique shapes. With a perfect mix of basics, in cottons and merino wool and more special, signature pieces in silk and cashmere, the collection provides something for everyone.

Philip worked in various other creative industries, including interior design and event management before he started Concrete PR in '96, the Concrete store in Soho then followed in 2000. Unconditional was originally only sold in Concrete but is now stocked in top men's and women's stores worldwide, including Harvey Nichols in London, Surface to Air in Paris and Behaviour in New York.

Not only has the collection gained huge praise from the industry, now known as one of the 'not to miss' shows in London, the label has also attracted a loyal following of actors, models and musicians, including Jude Law, Adrian Brody and Kate Moss, to name a few. click here to view the collection