Laundry Room

was founded by twins, Oli and Alice Pointer in 2005, when they opened their store in the independent shopping area of 'The Lanes' in Norwich. It's purpose is to bring together the traditional and the innovative, fusing fashion with anti-fashion by mixing English made shirting with cult Swedish denim and artisan sportswear.

With 10 years of combined experience in retail and wholesale the twins have a strong vision for the look of their store and the labels they sell within it. With a love of everything designed and produced in the UK there is a strong traditional undertone to their buying, however this is balanced out by edgier more playful collections which combined, gives the store a unique but contemporary feel.

Priding themselves on the exclusivity of their brands, they strive to make both their Norwich and online stores the destination for new emerging designers and sought after established names.

Our menswear AW07 collections include Acne Jeans, Margaret Howell, MHL, Folk, Umbro by Kim Jones, Backhand, Superfine, Steven Alan, NDC, Unconditional and YMC.

AW07 also sees the introduction of our womenswear collections which include, Acne Jeans, Margaret Howell, Humanoid, Superfine and Unconditional.